Small Business Ideas Case Studies

Small business ideas case studies are my favourite way of showing youreal world examples of people just like you who wanted to or were forced to change direction with their career for any number of reasons.

Sometimes that is the way life goes but they all had one thing in common:


without exception they all had to start at the beginning

Sometimes with no complete idea of what they wanted to do to start with, or no experience of the business they have ended up in.

All had no customers to start with, more often than not without much money and no product even to begin with.

They just got on with it.

For even more inspiration and a few unique business ideas head over to this page.


Small Business Ideas In Action


Are you an aspiring writer who works full time?

As small business ideas go, are you an inspiring writer who works full time?

Well meet Jeffrey Elefante a creation of WG Clark, an IT professional who works in Higher Education.

Jeffrey came to life as a sort of project to help with a mental health issue but who became much more than personal therapy.

He has morphed into an illustration and has a healthy instagram following plush a short story created and published as a book which will become a series.

Jeffrey also has a new store in development online and his potential is unlimited.

Read more for inspiration if you are sitting at your desk thinking, this sounds like what I would like to do.

Jeffrey is in the early stages but the point is, he has gone from idea to product rather than idea to back burner because its easier than starting!

Are you interested in building a Life or Business Coaching Practice?

Cherry Sewell spent a lot of her life doing work she never felt in her soul and decided she wanted something different, so she started a life coaching practice.

However, she also decided she may not have chosen the right focus so has decided to rebrand herself along the way.

Not an easy decision to make

Read More from this UK born, Australian living lady who wants you to live your very own authentic life.


Interested in a wine business but don't have any money?

Want to start a wine business? Read about Joachim Niclasen from Denmark and how he started his on an absolute shoestring, with no wine, no customers or any industry experience. Read More...


Do you love chocolate & sweet treats but want to stay fit and healthy?

Interested in starting a sweet treat business as one of your small business ideas?

Read all about Carey Davis-Munro from the UK and how her confectionery business has caught the eye of world famous models, world class athletes, the food world and the press... Read More...


Starting a financial services company with a difference?

David Gibson had a promising military career until a health problem invalided him out of the army quite unexpectedly.

Over the years though, as a hobby he had been deeply interested in precious metals and currencies of the world.

He thought of one or two small business ideas but opted for this one.

This has led him to creating an online business using his knowledge to help others by creating solutions for institutional and private investments outside of the central banking system.

In fact he offers you the chance to become your own central bank. Read more about David and his business.


Do people compliment you on your cakes and baking?

Well, if they do and you have a passion for all thinks baking then let me introduce you to Darlene Arbarquez from Canada who started out making cakes as something to do while waiting for the birth of her child, she made a birthday cake for her brother.

Now several years on she has a great website with a YouTube channel teaching others how to create as she would say fabelicious creations!

She shares cake decorating ideas and offers you some terrific recipes, I am definately going to do her Ultimate Chocolate Cake and her chocolate cake in a mug looks to die for.

Her cake decorating tips look wonderful. I was particularly taken by her designer handbag cake tutorial and I never knew you could do so much with buttercream!

She has also created a paid for class that brings her passive income.

I am inspired so I am sure you will be about this the heading of small business ideas.

All this talent from a lady who first started making cakes out of a box and icing from a tin.

Read More...


Are you wild about wedding cakes?

Well if you are, you might want to head over to Lorelie Carvey and her website and offline business called Wedding Cakes For You. Based in New England in the USA, Lorelie had my head spinning with her busy life.  She is also a part time belly dancing and fitness instructor as well has running her off line cake business for brides and lessons for would be cake decorators and selling her own product.

She is a 30 year veteran in the field of baking, and she has distilled her knowledge and success secrets into 2 ebooks with her best recipes, and exact steps to making, baking, constructing and transporting wedding cakes and recently she has added a video series of tutorials to go with the books. 

A complete package for DIY Cake makers or professionals.

If you are interested in a business that touches your creative soul and inspires you to build something beautiful and lucrative then Lorelie and her website content will have you glued to your computer screen for hours, it did me.

Great inspiration if you want to start your own wedding cake business.

Read More...


Natural Health Related Interests

I don't know about you but I am very interested in natural health and healing.

I believe we are sometimes the cause of our own problems and can fix them without chemical intervention, depending of course what the problem is.

So great potential in this area for small business ideas.

Karen Alison in Canada agrees with me. In fact she believes it so much she has started a business around natural remedy cures and healing for common ailments, not easy when you come from a family of practical thinking family doctors and engineers who think it is all a bit woo woo.

She is also passionate about helping people through advice and coaching who suffer from the very debilitating condition of irritable bowel syndrome.

Along with a colleague Kathy, they have written extensively and provided advice to sufferers around the world, via consultation and the creation and selling of their own digital products.

Read More...


Craft Business Ideas

A lot of people have hobbies they would like to turn into a business. Mostly labour intensive, difficult to turn a profit because you don't have the volume and quite often it ruins the love of the hobby.

But if craft is one of your small business ideas then perhaps you may find inspiration in Irina's story.

Irina in Berlin decided to take her idea and teach others how to do it themselves. A great example of how to do something once and people buy again and again.

I had never heard of this subject before but I can see the endless potential and the evergreen nature of the business. Babies will always keep being born and new mums will always welcome new born or baby shower gifts.

A simple but brilliant idea, what do you think? I love it.

Read More...


Home Brew Hobby?

Bobby Don Johnson loves to make homebrew, and it turns out he is actually really very good at it.  

In fact he has won awards for his efforts, becoming and american champion for Barley Wine.  

This wasn't what he trained for though, he is a west Texas man trained for the oil fields of Alaska.

But with a down turn in the economy and one eye on getting out of the business, Don turned to what he loved best and decided he would become an authority online about his favourite subject.

In fact it was due to the problem he found trying to locate information on line at the time, you could only research books for the best information, that he decided to share his knowledge with others.

And so winning-homebrew.com was born.

Read More...


Hey, want to tell me your story?

If you have been brilliant enough to go from sitting on your sofa dreaming about leaving your job to actually doing something about it and creating your own small business ideas story

I would LOVE to hear from you. Tell me your story...