Interviewee Name: Lorelie Carvey
Business Name: Wedding Cakes For You
Online or offline business: Both
Products and/or Services Offered: Custom wedding cakes, Digital e-Books and videos
I am from New England which is a region located in the northeast corner of the USA.
I come from a family of musicians and hardworking farmers LOL.
My background consists of a wide variety of coaching positions, from fitness training to dance instruction and cake classes over the years.
Having an extensive background in cake baking and decorating with mentors at numerous bakeries, banquet halls and catering facilities, I eventually managed a pastry department for three large wedding venues while simultaneously operating a home-based cake business.
Regular job: : If you can call belly dance instruction and fitness training a regular job than yes I do have a regular job, although I do both of these on a very small scale.
One of my goals is to inspire other women to feel good about themselves through confidence building. Something many women struggle with. Dance, fitness and even making wedding cakes can help to accomplish this.
My business is called Wedding Cakes For You and I help cake decorators and DIY brides build
confidence by helping them with their baking and decorating skills and encouraging those
who want to make it a business to follow their dreams.
I sell instructional e-Books and I am currently adding a companion video which will become a part of a total package.
I started my online business in 2009 after realizing that I could make a living online helping others.
Cake decorating is a subject I know a lot about and was highly searched online and it is a subject I know a lot about.
I have always been an entrepreneurial type.
I think I got that from my family. My dad who had his own trucking business, my brother had his own business and my mom stayed at home and ran a small day care service.
I started out with a completely different website idea and built a fairly successful one using Site Build It.
I learned a lot with that first website build but found that I didn't have enough passion for the subject to continue.
It is important to choose something you LOVE to do and to talk about. I switched gears and started researching other ideas.
SBI suggested choosing three areas of expertise, researching each one through keywords to see which subject was the most feasible for an online business and I chose cake decorating.
Wedding Cakes was truly my passion so I narrowed it down specifically into an even tighter niche.
An SBI 'er by the name of Elad of Coolest Kids Birthday Parties was my first inspiration after discovering SBI.
Since then there have been so many successful online people whom I now follow and learn from.
None at first. Site Build It was all that was needed and there was so much to learn.
I have branched out and have found other mentors as well and have purchased a few courses and e-Books mainly to understand marketing. I have also found a particular Facebook group extremely helpful.
Not a lot. I bought SBI for under $300/year. Slowly my site started to become highly trafficked.
Google Adsense more than paid for my yearly fee in one month.
It took a while to get to that point but I watched my income go from pennies to dollars.
At the time I paid for my web activities through all of my other odd jobs.
I spend more now per month on a variety of software such as A Weber for my newsletters and as part of a sales funnel, lead pages for collecting leads for the newsletter, E-junkie to protect and deliver the digital files for e-Books and a small budget for Facebook Ads.
Google Ad Sense, but most of my income comes from my own products (e-Books) as well as wedding cake orders from local brides who find me online.
I have learned that having a support group is key to keeping that in check.
In the beginning I got support from the SBI forums and now I get it mostly from my Facebook group.
Creating and marketing my own products has been key to making my business grow.
Initially I didn't want to spend advertising money, so I went the free route for a long time and did OK but it was not enough.
Once I started paying for ads on Facebook things changed.
I am selling more and learning more everyday about advertising.
Next I will learn more about Google Ads and give it a try as well.
Start thinking about your passions and what you like to talk about.
Jot down any ideas that pop into your head.
Consider what products you can sell online for your niche. E-Books, videos, e-courses, physical products etc.
Check out SBI. It's an amazing product. I owe most of my success online to them and the people who share their knowledge in the forums.
Online business through sharing knowledge was the perfect fit for me.
It is not for everyone, but if you are willing to share and want to truly help others, you are a candidate for this type of business.
Be yourself and don't worry that there are others selling the very thing that you want to sell.
There is always room for you and your unique spin.
I am also on LinkedIn but you have to join it first so we can connect.
If you have the time to watch, I have created an introductory video to my business below.